How We Started
Karen Orlowski, the inventor of this miraculous product, conceived T.I.P.S.
Nail Conditioner in her kitchen some 20 years ago with the assistance of the
University of Guelph's Equine Research
Centre. The original formulation was intended to address some serious
deficiencies in her horse's hooves. As Karen tells the story, "From being coated
with this formula, my own fingernails, which had always been in terrible
condition, were longer and stronger and really healthy looking. They were
virtually indestructible!".
Karen's friends noticed and asked for some of what she was using, and then
their friends noticed and asked for some. Pretty soon all Karen was doing was
making up this solution to supply the demand. Karen quickly realized that her
discovery could help other women. She worked tirelessly over the next several
years to find a suitable avenue to get this product into the marketplace and to
perfect the formula for use on human fingernails. The task of convincing women
that the nail hardening products that they have used for years may actually be
contributing to the problem presented an obvious marketing challenge. T.I.P.S. Nail Conditioner had to be explained and demonstrated in order to build customer
confidence.
In addition, unlike most cosmetic products, T.I.P.S. Nail Conditioner does
not offer instant results and therefore requires a level of commitment by the
user to "stick to the program". This was especially difficult in an industry
dominated by huge companies with large advertising budgets promoting the instant
results that consumers want.
"Your nails didn't become terrible overnight, so how do you expect to repair them overnight? There is no such thing as a quick fix for nails." Words spoken by Karen herself during a live TSC Show
While continuing to work on avenues for the T.I.P.S. nail solution, Karen
came up with a revolutionary new design for a nail file. She recognized that
nail files currently on the market were too rough with a tendency to damage
nails. The traditional flat nail file was not particularly useful for women
trying to sculpt their nails. Thus was born the T.I.P.S. Contour Nail File,
which allowed women to safely and easily achieve the perfect shape while sealing
the tip edge of the nail from further damage, something never before seen in the
nail care industry.
At this time, television shopping was already on the scene, but limited by the
Canadian Radio-television & Telecommunications Commission to showing only
still pictures. When The Shopping Channel won approval
to go to full motion, Karen saw an opportunity to effectively present her
product to a wide audience. At the same time, the cosmetics industry was
changing. Consumers were becoming better-educated and demanding products that
were safe, healthy and effective.
On television, Karen had an opportunity to talk candidly about her health
concerns regarding existing products and long held grooming practices. She
immediately found an audience that was eager to learn more. She could also
demonstrate the use of the product and the benefits of her system by example of
her own long, strong healthy-looking nails. Karen's obvious sincerity and her
heart-felt desire to share her discovery along with her casual manner and common
sense information on nail care quickly won a loyal following in the Canadian
marketplace. With her rapid success in Canada, the shopping networks in the USA
quickly took notice and introduced T.I.P.S. Nail Conditioner to their customers,
where the success story was repeated.
For more information on the complete line-up of nail, skin and hair care products by ASK Cosmetics Inc. visit our website/online shop.
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